"Behind every fearless player is a fearless coach who refused to let them be anything but the best they can be" - Tom Landry, Hall of Fame NFL Football Coach

Agile Coaching can be pivotal in fostering increased agility within organizations. They may be experts in Agile methodologies, but more importantly, they are experienced in tailoring new or even bespoke practices to suit the unique contexts of different teams and organizations. This adaptation is crucial, as it ensures the effective implementation of Agile frameworks like Scrum, Kanban, or Lean, making them relevant and beneficial to the specific needs of each team or organizational unit.

Agile coaches guide teams in adopting new agile working methods, leading to improved workflows, better team dynamics, and higher-quality outcomes. By providing necessary guidance and support, Agile Coaches help teams overcome challenges and foster a culture of agility and continuous improvement.

Beyond teaching the mechanics of Agile, they inspire and guide teams and the broader organization to embrace an Agile mindset, unlocking the potential for innovation, adaptability, and success in today's fast-paced business environment.

In essence, a good Agile Coach goes beyond canned Agile practice to become an integral part of an organization's transformation into a responsive and effective entity. They are facilitators of change, mentors in Agile principles, and guides in applying these principles to real-world scenarios, ensuring the organization can fully leverage the benefits of a more modern mindset.

What Is an Agile Coach?

An Agile Coach is a professional who plays a crucial role in guiding organizations through adopting and mastering Agile practices and principles. As an expert in Agile methodologies, the Agile Coach not only helps teams and individuals understand the Agile framework, like Scrum, Kanban, or Lean, but also assists in implementing these practices in a manner that is most effective for the organization's unique context.

What Is the Importance of an Agile Coach?

An Agile Coach can be a vital support structure that helps people adopt new working methods. An Agile coach facilitated the introduction of new behaviors and new practices, leading to more effective work, improved team dynamics, and enhanced outcomes.

They provide the necessary guidance and support to help teams navigate the challenges of adopting new working methods, fostering a culture of agility and continuous improvement. They serve as a critical facilitator of Agile transformation within an organization.

Agile team coaching is not just about teaching the mechanics of Agile methods but also about inspiring and guiding a broader organization to embrace a different way of thinking and working, thereby unlocking the more significant potential for innovation, adaptability, and success in today’s dynamic business environment.

What Are the Responsibilities of an Agile Coach?

The responsibilities of an Agile coach are multifaceted and include the following:

1. Facilitating Change

Agile Coaches help teams and organizations transition from traditional working methods by working with them to prioritize and handle changes swiftly, gathering feedback quickly, and adapting based on what's learned.An agile coach is both hands-on and iterative, focusing the team on real-time learning and flexibility to meet the team's and organization's needs. Agile Coaches help teams to embrace change in manageable, responsive chunks, ensuring continuous improvement and alignment with Agile principles​​.

2. Mentoring and Training

They provide Agile Coaching training and mentorship in Agile principles, practices, and methodologies to teams and individuals. This includes fostering an understanding of various Agile principles and frameworks and helping teams adapt these to their unique contexts. Agile coaches will demonstrate how these behaviours are applied and can take a paired leadership role in the early stages in facilitating sessions and practices, ensuring that the principles of Agile are effectively communicated and understood. Coaches Agile Coaches work closely with leaders, providing mentoring through prep and debriefing sessions.

3. Guiding Teams

Agile Coaches work closely with teams to guide them in various ways. They can introduce multiple day-to-day Agile practices, helping teams self-organize, collaborate effectively, and continuously improve.

4. Promoting Agile Mindset

A significant part of the role is encouraging and cultivating an Agile mindset within the organization. This means promoting collaboration, adaptability, continuous improvement, and customer focus.

5. Problem-Solving

They assist teams in identifying and addressing issues that impede organizational agility, such as failures to collaborate across administrative boundaries, team dynamics problems, structure-related barriers, or misalignment with Agile principles.

6. Consulting on Best Practices

Agile Coaches advise on best practices tailored to the organization’s context, often challenging conventional Agile concepts and advocating for more adaptive and context-specific approaches.Most importantly, an Agile Coach should emphasize the importance of mindset and behaviour over rigid adherence to specific methodologies.

What Are the Key Aspects of Agile Coaching?

Here are the key aspects of Agile Coaching:

1. Guidance on Agile Principles

Agile Coaching involves educating teams and organizations about the core principles of Agile methodologies; this includes imparting knowledge about Agile values, principles, and practices and how they can be effectively applied in the organization's specific context.

2. Mentorship and Support

Agile Coaches mentor teams and individuals, providing support as they navigate the challenges of adopting Agile practices. This mentorship can be technical regarding process and tools and behavioural, collaboration, communication, and Agile mindset.

3. Facilitation of Change

One of the critical roles of an Agile Coach is to facilitate change within an organization. This involves helping transition from traditional project management methods to Agile methods, addressing organizational resistance, and promoting a culture conducive to Agile practices.

4. Continuous Improvement

Agile Coaches assist teams in implementing continuous improvement processes, guiding the team in inspecting their practices and adapting their methods to enhance efficiency and effectiveness.

5. Promoting Agile Mindset and Culture

Beyond the mechanics of Agile practices, Agile Coaching fosters an Agile mindset and culture within the organization. This includes encouraging values like collaboration, openness, adaptability, and focusing on delivering value.

6. Delivering a Customized Approach

Agile Coaches tailor their methods based on the specific needs and maturity of the team or organization. In fact, they understand that there is no one-size-fits-all in Agile and advocate for practices that best suit the organization's unique context.In summary, a crucial aspect of Agile Coaching is challenging the rigidity of prescribed Agile methods and encouraging a more flexible, adaptive approach focusing on mindset and behaviour.

Moreover, Agile Coaches should advocate for defining their way of working, emphasizing effectiveness and long-term benefits over strict adherence to specific Agile frameworks.

agile coach and coaching

What Does an Agile Coach Do?

An Agile Coach is essential in facilitating and guiding teams and entire organizations through the Agile transformation.The role encompasses 'coaching agile teams' and 'enterpriseagile coaching,' each addressing different levels and aspects of Agile implementation.

In coaching agile teams, the focus is on practical, day-to-day guidance and skill development. In contrast, enterprise agile coaching involves a more strategic and holistic approach to embedding Agile principles throughout the organization. Moreover, across both these domains, an Agile Coach is instrumental in driving the successful adoption of Agile, ensuring that teams and organizations can reap the full benefits of Agile methodologies.

A. Coaching Agile Teams

The coaching Agile team includes some principles which are mentioned here:

1. Guiding Team-Level Implementation

An Agile Coach works directly with individual teams, assisting them in understanding and implementing Agile practices like Scrum, Kanban, or Lean. They help teams set up Agile ceremonies, create and manage backlogs, and apply Agile principles effectively.

2. Skill Development and Problem-Solving

They focus on enhancing team members' collaboration, communication, and Agile methodologies skills. They also aid teams in problem-solving and overcoming obstacles that might arise in their Agile practices.

3. Mentoring Team Roles

Part of their role involves mentoring specific team roles, like Scrum Masters and Product owners, ensuring these key players are effective in their roles and contributing positively to the Agile process.

B. Enterprise Agile Coaching

Now, we discuss the other aspects of Agile coaches. Enterprise Agile Coaching:

1. Strategic Agile Transformation

At the organizational level, enterprise Agile coaching involves assisting the entire organization in adopting an Agile mindset.This includes aligning Agile transformation with the organization's strategic goals and ensuring a smooth integration of Agile practices into various departments.

2. Cultural and Mindset Shift

An essential part of enterprise Agile coaching is facilitating a shift in culture and mindset towards Agile principles. This involves promoting values like flexibility, continuous improvement, customer focus, and collaboration across the organization.

3. Addressing Organizational Impediments

Enterprise Agile Coaches work to identify and address more significant systemic issues that may hinder Agile adoption at the organizational level, helping to navigate organizational structures, processes, and policies that may need to be re-aligned to support Agile practices.

4. Scaling Agile

They are responsible for helping organizations to scale agility across multiple teams and departments, promoting the design and operation of organizing structures that promote agility, and fostering a culture that enables safe and autonomous work.

What Are the Types of Agile Coaches

Agile Coaching can often take different personas or viewpoints depending on the organization's needs.

1. Enabler

Ideally, Agile Coaches are Enablers, facilitating and guiding teams without directly doing the work. They enable teams to develop their Agile capabilities and foster self-sufficiency.

2. Mobilizer/Traveller

Agile Coaches will often work closely with teams, especially at the beginning, getting very involved in the work. The coach is hands-on, pairing with teams to get the job done but using new working methods that leverage agile principles.

3. Steward

There is some value in spending the time to build collateral such as approach documents or methods material that is easy for teams to reference. But a little goes a long way.Agile coaching can also be looked at from the scope or level of the organization.

4. Team Coach

A Team Coach works directly with individual teams, helping them understand and implement Agile Concepts effectively. In addition, they focus on day-to-day activities, guiding teams in improving their ability to design, implement, operate, and validate their work with a high degree of feedback.

5. Portfolio Coach

A Portfolio Coach operates higher than a Team Coach, often dealing with multiple closely knit teams with a common identifying element. (Eg Customer, DOmain, Platform, Outcome) They introduce practices that help with alignment and coordination across these teams, ensuring that the teams as a whole are aligned in terms of what and how to deliver value.

6. Enterprise Coach

Enterprise Coaches work at the organizational level. They pair, mentor, and coach leadership on how to grow an organization with agility. This includes active facilitation of the broader Agile transformation across the entire organization.This involves strategic planning, organizational change management, and aligning departments or units to Agile methodologies.We can also slice coaches according to their expertise to know where they can provide the most value to the organization.

7. Product Delivery Coach

A Product Delivery Coach focuses on improving team outcomes by introducing a combination of agile and agile-related concepts. Their main goal is to assist teams in enhancing their ability to achieve outcomes in complex and uncertain environments. They teach the team to be able to identify challenges and devise strategies that increase their effectiveness as a team. A product delivery coach often helps teams thin-slice their work, set visual management, increase the frequency of testing and delivery, increase pinch-hitting, and improve self-organization.A product delivery coach also spends a good deal of time helping product folks, especially product folks in product development teams, improve their ability to define, validate, and operate products using highly collaborative feedback-rich approaches. The coach helps them address challenges across goal setting, stakeholder management, value, customer engagement, team engagement and marketing.

8. Technical Coach

A Technical Coach in Agile specializes in fostering an agile mindset in technical practitioners by introducing software craftmanship, DevOps, and SRE-related practices. They guide engineers in full-stack programming, test-driven development, and continuous code refinement.Additionally, they mentor architects in designing flexible, domain-driven solutions and aid in implementing continuous release and deployment processes. Their role is crucial in fostering a progressive engineering culture and aligning technical practices with Agile principles​​.

How Do You Become an Agile Coach?

Becoming an Agile Coach involves a combination of formal education, practical experience in Agile environments, and a deep insight into Agile principles and methodologies. Do you want to have an Agile coaching certification? Here's a pathway to consider if you aim to become an Agile Coach:

1. Understand Agile Principles

Start by thoroughly understanding Agile principles as implemented in methods and areas like Kanban, eXtreme Programming, Lean Startup, Scrum, DevOps and others. It’s not necessary to know the gory details of each, but rather understand what these have in common, what some of the limitations are, and how they could be introduced to achieve an outcome.

Running thought experiments where you reimagine a past work experience through the lens of one of these approaches is a great way to get your head around new concepts. Gain Practical Experience. Practical experience in Agile roles, for example, a Scrum Master, a member of a team of an Agile, or product owner is essential. In addition, this experience allows you to understand the real-world challenges and dynamics of working in an Agile environment.

2. Develop Coaching Skills

Agile Coaching is not just about Agile but also about coaching teams and individuals. So, develop your coaching skills by learning about different coaching models, collaboration techniques and how to facilitate organizational change.

3. Get Certified

Definitely not mandated in my book. Agile by Design has maybe 1-2 folks with a smattering of certifications, and I often avoid hiring folks with the alphabet of agile certifications.But the fact is that we are a certification-led world. Some certifications have some excellent content, but be ready to get the good with the bad and realize the primary benefit is that certifications only provide a leg up when being brought in by organizations with a very naive understanding of agile and agility.

Popular ones include Certified Scrum Master (CSM), Kanban Certified Practitioner (KCP), or certifications from the International Consortium for Agile (ICAgile), such as the ICAgile Certified Professional in Agile Coaching (ICP-ACC) if you want to fill your boots.

4. Learn from the Agile Community

If you want to get good, engage with the Agile community. Meetups, conferences, webinars, and online forums. Learning Earning from peers and professionals in the field valuable insights and perspectives on Agile practices.

5. Don't Wait for The Job Title

You don't need to be an agile coach to start coaching in agility. As organizations increase in agility, coaching replaces management. So apply leadership by helping peers, stakeholders, your boss, or whatever to improve their working lives through the introduction of more progressive and collaborative ways of working. Get buy-in to introduce improvements. Increase the team's ability to work together. That is what authentic leadership is: play the role often enough, and the job is yours.

6. Continuous Learning and Improvement

Agile is a continuously evolving field. Stay updated with the latest methodologies. Embrace a thinking way of continuous learning and improvement. Work in different Agile environments and with various teams. This experience helps understand the nuances and variations in Agile practices and how they can be adapted to other contexts. Becoming an Agile Coach has little to do with t mastering Agile methods. The key to success is the ability to guide, mentor, and influence both teams and organizations toward increasing their agility. The role does require expertise in Agile practices. Still, more importantly, it's a combination of problem-solving, the ability to learn fast, thrive in the face of uncertainty, think on your feet, interpersonal skills, and the ability to facilitate change.

What Are Agile Coaching Examples

Here are three examples that illustrate different aspects of Agile coaching:

Agile Coaching Example 1: Introducing Agile to a New Team

A software development team in a traditional corporate environment is transitioning to Agile for the first time. They have a limited understanding of Agile principles and methodologies. Here are the Agile Coach’s roles:

1. Training and Education

The Agile Coach begins with workshops and training sessions to introduce the team to Agile principles, focusing on Scrum methodology. Moreover, they ensure that the team understands key concepts like sprints, stand-ups, retrospectives, and the role of the Scrum Master and Product Owner.

2. Facilitating Initial Sprints

The coach guides the team through their first few sprints, helping them to establish a sprint rhythm, set up their backlog, and conduct effective sprint planning meetings.

3. Mentoring

The coach provides one-on-one mentoring to the Scrum Master and Product Owner, helping them to understand and fulfil their roles effectively.

Agile Coaching Example 2: Improving Team Dynamics and Performance

In this situation, an existing Agile team needs help with internal conflicts, poor communication, and missed deadlines, leading to low morale and inefficiency. Discuss it profoundly and pay attention to the Agile Coach’s Roles.

1. Observation and Assessment

The coach observes team interactions and reviews their Agile practices to identify the root causes of the issues.

2. Facilitating Team Workshops

The coach conducts team-building workshops to improve communication, trust, and collaboration. Then, they also revisit Agile values to realign the team’s focus on collaboration and customer value.

3. Process Adjustment

The coach works with the team to refine their Agile practices, possibly suggesting adjustments in their stand-up meetings, backlog management, and retrospectives to suit the team's dynamics better.

Agile Coaching Example 3: Scaling Agile Across the Organization

If a company that successfully implemented Agile in a few teams now wants to scale these practices across multiple departments, the role of the Agile coach will be like the following:

1. Strategic Planning

The coach collaborates with leadership to develop a strategy for scaling Agile, considering factors like organizational structure, culture, and the interdependencies between departments.

2. Agile Coaching Training and Mentoring

The coach provides targeted training sessions for different departments, focusing on how Agile can be adapted to their specific workflows and challenges.

3. Facilitating Cross-Departmental Coordination

The coach helps establish mechanisms for cross-departmental coordination, using an enterprise-level Kanban to ensure alignment and collaboration among various teams. In each example, the Agile Coach is critical in implementing Agile practices and fostering an Agile mindset, promoting collaboration, and guiding continuous improvement. Indeed, these examples align with my approach of focusing on mindset and manner, encouraging adaptability, and tailoring Agile practices to the specific context of the team or organization.

What Is a Sample Agile Coach Job Description?

Here's a sample job description for those looking to hire (YMMV)

1. The Overview of an Agile Coach Job

The role of an Agile Coach is to lead our teams and organizations through implementing and refining Agile methodologies. An ideal candidate will be a seasoned professional with a great understanding of Agile principles and practices and excellent mentoring and leadership skills. The Agile Coach will be instrumental in fostering an Agile mindset, improving team dynamics, and enhancing our overall Agile maturity.

2. Key Responsibilities of an Agile Coach Job

  • Guide teams in adopting and implementing Agile principles and practices tailored to the teams’ and organizations’ context.
  • Mentor team members and leaders on Agile principles and practices and develop an Agile mindset.
  • Support facilitation of  Agile ceremonies and effective execution. Pair with teams and organizational leaders to self-assess their progress, facilitating backlog development for continuous improvement.
  • Resolve team and cross-organizational dynamics issues and promote a culture of collaboration and continuous improvement.
  • Work with leadership to cultivate an organizational environment that increases organizational agility.
  • Lead training sessions and workshops on Agile methods, mindset and practices.
  • Help teams and leaders navigate the challenges of scaling Agile across multiple teams or departments.
  • Stay current with Agile trends and emerging practices, continuously integrating these into the organization.

3. Required Qualifications

  • Experience in an Agile coaching role.
  • Strong understanding of various Agile / agile adjacent methods/concepts, such as  Kanban, Lean Startup, Beyond Budgeting, Lean, DevOps, Software Craftsmanship, Scrum, SAFe, etc.
  • Proven experience in guiding teams and organizations in Agile-related transformation and improvement.
  • Excellent facilitation, coaching, and conflict-resolution skills.
  • Strong communication and interpersonal skills.
  • Ability to learn, adapt, and respond quickly
  • Relevant Agile certifications (e.g., Certified Scrum Master, SAFe Agilist, ICAgile Certified Professional) are OK, but if you have too many, we will get suspicious.

4. Desired Skills

Some of the desired skills in an Agile Coach job are:

  • Experience in a technical role within and across Agile teams is a plus.
  • We won’t hold knowledge of Agile scaling frameworks against you(like SAFe, LeSS, or Nexus).
  • A deeper understanding of DevOps and Lean Startup approaches.
  • Leadership coaching and leadership coaching certifications


In conclusion, an Agile Coach skillfully guides teams through the intricacies of increasing agility. Their focus extends beyond mere instruction in Agile practices to fostering a culture of constant improvement, adaptability, and collaborative effort. This role can be crucial in steering teams to effectively navigate the challenges of the business landscape, ensuring they work cohesively and remain agile in their approach.